Telling Technology · Learning in public
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AI OPERATOR
The gap nobody is filling

When AI can build anything, knowing what to build is the only edge

88% of companies use AI. Only 6% are good at it. 30% of AI projects get abandoned. That gap is the entire opportunity — and the person who fills it is not a builder. It’s the one who names the right problem first.

A man stands at a floor-to-ceiling window at night, city skyline behind him, teal light, quiet authority
⌁ AI Operator · Consulting pitch · 2026
The positioning ↓
1 The gap

Almost everyone is using AI. Almost nobody is good at it.

McKinsey: 88% of organisations are using AI somewhere. But only about a third have turned that into real projects — and only 6% are actually good at it. Gartner projects $202 billion in agentic AI spend in 2026 alone. The money is pouring in. The results are not.

88%
of companies use AI
McKinsey
30%
of AI projects
get abandoned
6%
are actually
good at it

The pain they voice

“We bought Copilot / ChatGPT. Nobody uses it.”

“We don’t know which AI ideas are actually worth scoping.”

“We have engineers but no one to bridge business and AI.”

2 The positioning

Builders are pharmacists. The consultant is the doctor.

A pharmacist hands you what you ask for. A doctor figures out what you actually need. Clients never know what they need — they only know what hurts. The value is not being the fastest at the build. It is naming the real problem before anyone touches a keyboard.

“AI can build almost anything now. I know what’s worth building — and how to get your team to actually use it.”
Jacob Skogström · AI Operator · 20 yrs Product Owner

What this is not

Not a strategist who hands you a slide deck and leaves. Not a pair of hands who codes whatever you point at. The full loop: diagnose → prescribe → build → prove.

3 The method

Constraint → KPI → Build

The wrong move is finding repetitive tasks and automating them. Saving 20 minutes on something nobody was waiting on impresses no one. The right move targets the one thing that, if fixed, makes the business faster, makes more money, or stops a bleed.

1
Find the constraint. Not the busiest task — the one that is gating revenue or causing pain downstream. That is the only place worth starting.
2
Lock the KPI before building. Name the specific number you are trying to move. That becomes the North Star and the proof point.
3
Build and prove it. Ship the fix. Measure the number. Anyone can say “I built an agent.” Almost nobody can say “I moved this number by this much for this business.”
the sentence that wins the room
"I built an agent that moved [this KPI] by [this much] for [this business] [X% more profit / X fewer days / X more customers]." Almost nobody in this market can say this yet. That is the entire opportunity.
4 The 60-second pitch video

Matrix-operator style. Dark. Cinematic. No camera required.

The consulting pitch video uses the same Matrix-operator visual language as the make-movies episode — built entirely in SeeDance 2.0 + CapCut, no camera. Seven clips, one voiceover pass, ~55 seconds.

🎬

Video beat structure

0–5s Pain hook — “You bought AI tools. Nobody uses them.”

5–16s Building is cheap / naming the problem is the job

16–24s Identity beat — Matrix operator room (Omni reference, your face)

24–33s The method — Constraint → KPI → Build

33–43s The result — KPI moves (the peak)

43–53s Outcome CTA — “One call. We find the one constraint worth fixing.”

Tool: SeeDance 2.0 Edit: CapCut Clips: 7 × 4–10s Budget: ~1,090 credits Camera: none Mini likeness: ~70% — promote to Full 2.0 for the keeper

Mini vs Full 2.0 quality note

Mini draft (720p, audio off) is cheap and fast — great for confirming look and beat structure. Face likeness on mini is roughly 70%. Full 2.0 at 720p gives strong, unmistakable likeness. Always run mini first, then promote the identical prompt to Full 2.0. Grade often comes back too grey — fix with a green/teal Adjustment layer in CapCut at zero credits, not a re-roll.

5 Who this is for

Mid-size companies with AI tools nobody uses

50–500 people. Invested in AI. Low adoption. A product or tech team but no dedicated AI product function. Leadership knows it must move but does not know where to start.

Good fit

Energy, healthtech, manufacturing, SaaS. CTO / CPO / Head of Product / CEO at smaller companies. Mälmo–Lund face-to-face; rest of Sweden remote.

Not a fit

Pure IT infrastructure / hardware. Staff-augmentation coding — teams who already decided the “what” and want extra hands on a keyboard with no interest in diagnosis or adoption.

One call. No pitch.

We map where AI can move the needle for you

Free 30-minute call. We find the one constraint worth fixing — and the number we would move. No slide deck, no retainer pitch.

Book the call